GYLD is a creative agency shaping fashion’s material future at the intersection of innovation, sustainability, and systems design. In response to the environmental crisis caused by extractive material practices, GYLD proposes a new approach: high-impact, immersive public activations that elevate biomaterial innovation and bring it directly to intentional shoppers within existing fashion retail environments. These activations serve as both storytelling platforms and market-testing environments—designed to gauge interest, gather feedback, and generate momentum for biobased products.